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'sakura' ('cherry blossoms'), 'asanoha' ('hemp'), and 'kikkou' ('turtle shell')
Each sheet of five designs is based on an element of japanese history or symbology, meant to bring beauty, good fortune, growth, happiness, and longevity.
Because of the precision required in the cutting process, the seaweed itself is a thicker variety from the sanriku region of miyagi. Umino plans to use the leftover clippings to sell as furikake topping or recompile into other sheets.
Developed by creative agency ISBBDO for the Umino seaweed shop the project was commissioned to respark the sale of nori following the tsunami in japan of 2011, at a time when director Hiroyuki Umino noted that japanese were eating less seaweed than in the past.
Nori sushi never looked better. I'm looking forward for my next sushi party!! Find shop address Here
Images courtesy Designboom